Sam Baldwin is a hands-on design director with 16 years of experience building well-crafted, scalable, and elegant digital products. Based in Brooklyn, he’s currently on the creative team at Notion.

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Front cover
Inside spread
Occasional Papers homepage
Product page
Product page showing inside spreads from a book
Basket page
Occasional Papers homepage showing detail of bookmark-style product labels
Template designs for Penguin Classics, The Happy Reader, and Pelican Books
The Happy Reader template
The Happy Reader template
The Happy Reader template
The Happy Reader template
Typography variation across the templates
Pelican Books template
Pelican Books template
Project page demonstrated on a Dell PC laptop
Homepage
Practice page
Project page
Front of invitiation featuring artwork by Peter Van Ammel
Back of invitiation with details of exhibition
Fully unfolded exhibition guide, front
Fully unfolded exhibition guide, back
Bedford Press website homepage
Single product page
Mobile design for the introduction page
Article page
Typography detail on an article page