Black and white passport-style photo of Sam Baldwin

British graphic designer based in San Francisco, currently working at Notion. Prior to this, I worked on design and front-end development projects for clients in the cultural and commercial sectors. Also ½ of SB-PH, a collaborative practice for digital projects.

I enjoy thinking about design for people, internet health and the open web, accessibility, user experience, design systems, making new tools, and many other things.

Originally from West Yorkshire, I studied at Glasgow School of Art before moving to London to work in studio positions and on freelance commissions. Projects spanned websites, graphic identities, exhibition designs, printed matter, book designs, etc.

Selected client experience

Architectural Association, Assemble, Barbican Centre, British Fashion Council, Camden Arts Centre, Casper Mueller Kneer Architects, Central Saint Martins, Corridor8, Dannatt Johnson Architects, Gallery Libby Sellers, Gasworks, Harewood House Trust, Jock Kinneir Library, Liverpool Biennial, Mu.ZEE, Notion, Objectif Exhibitions, Occasional Papers, Penguin Random House, Pump House Gallery, Richard Nicoll, Royal Museums of Fine Arts of Belgium, Sara De Bondt studio, Sessions & Co., Sternberg Press, Stuttgart State Academy of Art and Design, SuperHi, Talbot Rice Gallery, Tate Publishing, Universal Music Group, V&A, Violet Cakes, Warp Records, WIELS Contemporary Art Centre, Yorkshire Sculpture International


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