Hello, I’m Sam Baldwin, a British graphic designer and creative director based in Brooklyn, New York.

Since 2020 I’ve worked at Notion where I lead a small group of designers on the Creative Studio team. (We’re hiring!)

For the decade prior, I was based in London designing websites, identities, books, exhibitions, and printed matter primarily for the cultural sector. I held full-time positions in studios, ran a practice with my partner, and worked independently for my own clients.

I enjoy thinking about design for people, internet health and the open web, accessibility, user experience, design systems, making new tools, and many other things. I have an occasional blog.

Please get in touch for work samples.

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